- Music and Moving image has long gone together.
- In cinemas, live music was played to accompany moving images.
- 20's/30's Experimental Film.
- Musical Film Genres. (See Link 1)
- Soundies. (Early U.S made video-jukebox)
1960's Promos
- "Hard Days Night" and other rock films.
- Lots of musical artists made little films to accompany their track, or vice-versa.
- Many films were drug influenced.
- Use of big, chunky cameras hindered camera movement and so the shot
1970's Promos
- Top Of The Pops started to use promos (See Link 10)
- These were used as substitutes for if a band was on tour / unavailable.
- At this stage, these promos were still very experimental.
Beginnings of MTV
- Artists began to take the need for promo videos very seriously.
- Changes in technology, including the introduction and availability of cable television increases the availability of free TV air-time.
- Boom in promos in the 80's. (See Link 22)
Multi-channel Music TV and Beyond
- Growth in number of genre based channels.
- Black music videos broke into the market at last.
- Other companies set-up spin-off channels, such as "Smash Hits" and "Q".
- Growth on-line of non-professional music videos, such as those available on "Youtube" and "Myspace". (See Links 38 & 39)
